A stylish new 3D animated hero for the Deepgrooves Vinyl Pressing Plant.
I created a brand new hero design for Deepgrooves, a vinyl pressing plant in the Netherlands. To put their manufacturing process and their unique selling points in the spotlight, I designed a vinyl pressing machine that is powered by green energy.
Deepgrooves prides itself on being a 99% green energy company. This is very uncommon in the vinyl industry, and thus proved as my main USP for this model. With the new hero image, I want to put their ecological efforts in the spotlight and simplify the production process they go through into a machine with a fun touch.