A shining video for WallHexLights’ Kickstarter campaign.
To elevate WallHexLights’ LED wall decorations, I created a promotional video for their Kickstarter campaign. The goal was to present their smart tech decoration in a captivating and persuasive video.
For this motion graphics project, I chose to take on an illustrative style since the hexagonal shape of the lights offered a lot of creative avenues to explore with illustrations. I was inspired by monochromatic illustrations and scenes where the Hex Lights could really stand out and ‘light up the scene.’ To add more grit and depth to the illustrations, I chose to work with noise textures and similar shades to create highlights and shading. With this characteristic style defined, I created the promo video for WHL.